Content & SEO Specialist at Pryme Financials Ltd

Location: Lagos
Job Type: Full-Time

About the Company

Pryme is a multi-currency fintech platform dedicated to empowering individuals and businesses through seamless, innovative financial solutions tailored to both personal and business accounts.

We’re redefining global banking for the modern era—enabling effortless cross-border payments, flexible multi-currency management, and customized financial products that meet our users’ unique needs.

At Pryme, our culture is rooted in four core pillars:

• Ownership: Every team member takes responsibility for their work and its impact.
• Taking Steps: We promote bold, proactive problem-solving.
• Collaboration: We foster teamwork and shared success.
• Making Things Happen: We’re focused on delivering results with urgency and excellence.

We aim to drive global impact while staying locally relevant, making banking more accessible, efficient, and meaningful for our customers around the world.

About the Role: Content & SEO Specialist at Pryme Financials Ltd

Pryme Financials Ltd. is looking for a skilled and creative Content & SEO Specialist to lead content creation and search engine optimization (SEO) efforts.

Reporting to the Digital Growth Manager, you’ll be responsible for building and executing a holistic content strategy that drives organic traffic, enhances search visibility, and increases user engagement. The ideal candidate is a strategic thinker, expert in SEO, and a compelling writer who can deliver high-quality content aligned with business goals.

Key Responsibilities

Content Strategy & Development

• Design and implement a content strategy aligned with Pryme’s growth objectives and brand voice.
• Oversee the production of blogs, web copy, articles, whitepapers, case studies, and marketing materials.
• Collaborate with the Digital Growth and Marketing teams to ensure content supports wider campaigns.
• Create and manage content calendars, ensuring timely execution of initiatives.

SEO Strategy & Execution

• Lead the development of SEO strategies to improve organic rankings and increase relevant traffic.
• Conduct keyword research and implement on-page and off-page SEO best practices.
• Stay informed on SEO trends, algorithm updates, and industry standards to refine strategies.
• Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.

Content Creation & Optimization

• Write high-quality, SEO-optimized content tailored to Pryme’s target audience.
• Ensure effective use of keywords, internal linking, meta tags, and alt text.
• Collaborate with Design and Development teams to ensure SEO-friendly UX and site speed.
• Update and repurpose existing content to maintain relevance and SEO value.

Content Marketing & Distribution

• Distribute content across channels including the website, blog, social media, and newsletters.
• Develop strategies to repurpose content for broader reach and engagement.
• Align messaging with Social Media, Email, and Performance Marketing efforts.

Link Building & Outreach

• Execute off-page SEO strategies by building high-quality backlinks via outreach and partnerships.
• Cultivate relationships with bloggers, influencers, and industry figures.
• Audit backlink profiles, remove harmful links, and ensure ethical SEO practices.

Performance Tracking & Reporting

• Track content performance metrics such as bounce rate, time on page, conversions, and organic traffic.
• Deliver regular reports to the Digital Growth Manager on SEO and content impact.
• Use insights to improve content strategy and organic performance.

Collaboration & Cross-Team Coordination

• Work closely with Digital Growth, Product, and Marketing teams to align efforts.
• Coordinate with UX/UI and Web Development to ensure optimized content structure and design.
• Maintain content alignment with brand tone, messaging, and compliance standards.

Qualifications & Experience

• Minimum of 5 years of experience in content marketing and SEO with measurable results.
• Proficient in SEO tools like Google Analytics, Search Console, SEMrush, Ahrefs, Moz.
• Excellent writing/editing skills with experience producing SEO-optimized content.
• Proven experience with keyword research, link-building, and SEO implementation.
• Familiarity with CMS platforms (especially WordPress) and basic HTML knowledge.
• Strong understanding of Google algorithm updates and SEO best practices.
• Experience in managing content calendars and performance metrics.
• Experience in fintech or financial services is a strong plus.

Education

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Additional certifications in SEO or content marketing (e.g., HubSpot, Google Analytics) are advantageous.

Apply Here for the Content & SEO Specialist Role at Pryme Financials Ltd

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